Industrial News

OSRAM brand new concept


 On March 9th, OSRAM, the world's leading high-tech lighting company, held a Chinese media meeting in Beijing to explain OSRAM's new brand concept and key strategic areas of the Chinese market, and shared the strategy of OSRAM's transition to high-tech companies with Chinese media. Initiatives, leading technologies and application cases, and in-depth exploration of the value of light from multiple perspectives. The

         At the meeting, Gu Na, President and CEO of OSRAM China, interpreted OSRAM's new brand concept of “Exploratory Light” in a comprehensive manner and stated: “OSRAM, with a history of more than 110 years, has achieved outstanding success in traditional lighting. From the very beginning of its establishment, OSRAM has always been committed to the pursuit of innovative lighting, and has never stopped exploring the infinite potential of light.In the era of digital economy, intelligent lighting has become the trend of the times.Oslan is accelerating the transition to high-tech enterprises in a pioneering position and will The accumulation of deep technical experience and the emerging technologies in the era of change will further tap into the infinite potential of light."

In the past few years, OSRAM has fully implemented the strategic transformation of high-tech and intelligent lighting as its goal, and has carried out all-round reforms from its business philosophy to its corporate management system. With the deepening of these changes, OSRAM further clarified its brand philosophy and its development strategy in China. OSRAM's 2017 financial report shows that revenue increased by more than 8% from last year to more than 4 billion euros. The operating profit reached 16.8%, and the adjusted EBITDA of special items increased by more than 6% to 695 million euros. Good financial performance also confirms OSRAM's successful decision-making in the transformation of high-tech companies. Gu Na said: "The Chinese market is an important growth point for OSRAM's global presence. We are full of confidence in China's development. Looking ahead, we will continue to honor our long-term commitment to the Chinese market and actively respond to the development policies and initiatives of the Chinese government. We will focus on the three major areas of smart travel, smart cities and smart devices to accelerate the digital transformation of Chinese society."

       China has become OSRAM's strong driving force for growth, and it plays a decisive role in the brand's global strategy. Since its roots in the Chinese market in 1995, all business units such as OSRAM Opto Semiconductors, special lighting and lighting system solutions have started operations in China. Among them, OSRAM Opto Semiconductors' Wuxi plant is one of OSRAM's major strategic investment projects in China and an important part of the localization strategy for the Chinese market. After the completion of the second phase expansion of the Wuxi plant, OSRAM Opto Semiconductors will further consolidate the global LED market. leading position.

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