Marketing News

Israeli sidewalks embed "zombie LED lights" to remind phubbers

2020-12-14

The games and information in the mobile phone are addictive, causing more and more low-headed people to watch mobile phones all the time, including walking and driving. In this regard, a city in Israel recently installed ground traffic lights at street intersections, hoping that these lights would be sent out. The light can remind the low-headed family and pay close attention to the traffic conditions around them.


According to foreign media reports, a pedestrian traffic light on the ground floor of a coastal area in Tel Aviv-Yafo, Israel, is also known as a "zombie LED signal light" to improve public traffic safety. Tomer Dror, head of Tel Aviv's traffic management department, said that the idea of installing LED lights on the ground is to reduce pedestrians, and accidents caused by excessive use of mobile phones without paying attention to road conditions.



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