Marketing News

Global LED bulb prices fell slightly


LEDinside's latest price report pointed out that in June 2018, the price of mainstream packaging products in the Chinese market remained stable.

LED inside analyst Wang Ting said that after the price of LED packaging products continued to decrease from the first quarter to the second quarter, the overall price remained stable in June, but the lighting market demand still did not significantly improve.

In response to the weak lighting and backlight market, most of the manufacturers are transforming towards niche-type and high-tech threshold markets. The automotive and special lighting markets are also new blue oceans. For example, in the automotive market, the top three LED packaging revenues for the Chinese market in 2017 are still OSRAM, Lumileds and Nichia; in addition to international manufacturers, Taiwanese manufacturers such as Yiguang, Chinese manufacturers Hongli and Jingneng also have layouts. More positive.

In terms of overall revenue, international first-tier manufacturers are still mainly in the pre-installation market; Taiwanese manufacturers and mainland Chinese manufacturers are gradually increasing their revenues through the after-sales and refit service market, and relying on product sales performance to enter Front-loading markets such as taillights.

The global LED bulb price has dropped slightly, and the filament lamp market in Europe is highly competitive.

In terms of global LED bulb prices, the average retail price of LED bulbs replacing 40W incandescent lamps in June fell slightly by 0.1% to US$6.3; the average retail price of LED bulbs replacing 60W incandescent lamps decreased slightly by 0.6% to US$7.5.

From a regional perspective, the competition in the filament lamp market in Europe is still fierce. In Germany, the average price of LED bulbs replacing 40W and 60W incandescent lamps fell by 0.5% and 3.4% respectively. Brand manufacturers including OSRAM, Philips, Sylvania and Müller, in order to increase market share, promoted low-cost sales of filament lamps, resulting in products. The price has dropped considerably.

As for the Asian region, the price of products has declined due to the recent exchange rate fluctuations. The prices of products in Korea, Japan and China have all dropped by 0.5%-2%.

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